Case Studies
Hyper-target retail: grow local community business
Results
+22% incremental transactions (surpassing quarterly growth goals)
New Customers increased by +17% quarterly
Paid Search booking ROI up 120%.
Challenges
- Marketing lagged against competitors
- Majority of retail locations rely on walk-ins and revenue through word of month
- Brand didn’t have the internal know-how to market locally
Solutions
- Identify zip codes for each location that drive most of traffic and revenue with a surgical zoned approach
- Establish control vs. exposed panels to measure incremental sales
- Optimized across platform campaign including search and social
- Evolved national footprint reach plans to data educated
- Local focus: Atlanta market
Ecommerce: increase traffic and conversion
Results
Traffic increase by 225% (surpassing quarterly and YOY growth goals)
New Customers conversion increased by +60%
Average Order (AOV) increase by 18%.
Challenges
- Brand has relied on internal resources to manage limited digital ad budget
- Most traffic and new customers were generated of organic search and emails marketing
- Limited ability utilizing digital tools and technologies to grow the web presence
Solutions
- Rebuild Search campaigns by incorporating new keywords
- Creatives and call-to action
- Develop new campaigns on social and digital retargeting
- Open affiliate networks
- Establish test & learn in EM
- Women fashion specialty brand consideration and sales growth
Personalization: increase ctr and sales conversion
Results
+21% incremental CTR (when compared to the best creatives generated by the client)
+26% incremental sale conversions, basket size increased by 1.2 units
customer LTV increased 0.6 visits/ annually
Challenges
- Brand had limited creative resources and disconnected creative strategy from media
- Marketers decided what they need to sell not what the customers were likely to buy
Solutions
- Develop a recommendation engine to determine what consumers are likely to buy with +100 recommendations of 5 products per week
- Server produced 50 social ads per week
- Activate personalized ads
- Develop and create machine generated personalized ad units
Non-profit: reaching and engaging new to-brand audience
Results
14% increase reach to the brand (surpassing quarterly growth goals)
90% new visitors were exposed to website new content
donation conversion rates increased by 12%
Challenges
- Mission has been associated with older age audience in the USA
- Facing with decrease in activity among its traditional audience base
- Challenged with how to diversify and expand audience portfolio
- Global expansion has faced with local cultural differences
Solutions
- Conduct deep analyses of the brand web analytics and social pages while identifying growing audience segments of interest
- Leverage insights to develop a series of small segments based on platform specific targeting means
- Define the geographic areas with the highest concentration of new audiences
- Developed and optimized creative and targeting across search, social and the web landing pages
- Expanding mission specific donor base
B2B: acquire new business accounts
Results
4 out 8 markets were established
expansion to 3 new industry verticals
generated 27% lift in new leads
increase new business acquisition by 11%
Search + LinkedIn accounted for 65% of the leads.
Challenges
- Expanding geographically to new markets
- Focusing on specific companies' firmographics
- Reaching out to professionals in these markets and generate leads
- Quantify the business opportunity across several market options
Solutions
- Work with several key B2B data sources to size number of businesses in each market
- Ranked all markets and business types of scale and likelihood to convert
- Developed a test plan to validate or refute on the analytical insights
- Established control vs. exposed panels to measure incremental leads
- Developed and optimized across search and programmatic platforms
- Increase market-share in specific small and medium size industries